试析礼貌理论在国际商务谈判中的应用

On the Application of Polite Language in International Business Negotiation

本文以布朗和列文森的礼貌策略、面子理论及利奇的礼貌原则为基础,结合商务谈判中的具体案例,探讨了模糊表达、委婉表达、低调陈述、恭维言辞等礼貌语用策略在商务谈判中的体现和应用,阐述了礼貌对商务谈判的影响,希望能对国际商务谈判的研究有所帮助。

Based on Brown and Levinson＇s politeness strategy, face theory and Leech＇s polite principle, this paper analyzes in detail the application of polite language such as vagueness, indirectness, mitigation, compliment in business negotiation, aiming at shedding light on further research in international business negotiation.