唐卡艺术品产业化发展对策

The development countermeasures to the Tangka arts works industrialization

当今世界,开发独具特色的民族文化资源,打造民族文化品牌,已成为人们的共识。文章通过对唐卡的历史内涵、文化价值、商业前景的研究,提出应采取有效措施,提高唐卡艺术品的社会化、产业化和市场化水平,从而使其成为青海独具魅力的旅游产品。

Regong culture that accumulated in yellow river drainage basin is a national traditional folklore with rich Tibetan Buddhism colors and that mainly stresses on Buddhism Tangka and figure sculpt . It has long history of six and seven years since its origination , in the whole Tibetan regions , especially in the domain of Tibetan Buddhism arts , it has become an important school with unique arts features , and is quite influential , it is reputed as a brilliant arts pearl in the Tibetan culture treasury, and it takes very high position for the value of research and exploit.