对青海报纸媒介的环境分析

本文结舍青海实际,就青海报纸媒介的宏观环境和微观环境进行了分析。宏观上,信息时代的大环境和西部大开发战略的实施,为青海报纸媒介的发展提供了机遇。微观上,报纸数量和品种有了较大增加,结构趋于完善;新闻观念和指导思想发生了变化;内容多样化,报纸功能更全面;报业广告竞争激烈,发行稳步上升;报社硬件改善,新技术应用广泛;报业同互联网接轨,开始树立网站经营意识;报业经济初见端倪,经济效益急需提高;战略意识增强,报业管理走向现代化。这又对青海报纸媒介的发展提出了挑战。

This paper links to Qinghai＇s reality , entirely analyzed about the macro-environment and micro-environment of Qinghai＇s news paper medium . Macroscopically , the great environment of the informational age and the fulfillment of the west coastal great exploit strategy have provided opportunities for developing it. Microscopically , its quantity and variety have largely augmented , the structure has tended to improvement ; news conception and guiding thought have changed ; the contents are being various and its functions are more well-rounded ; its advertisement competition is intense and its issue is gradually arising ; its hardware has been improved and the new technology manipulation is wide ; its affairs have been connected with the internet and have started upholding the consciousness for running web site ; its economy has formed an outline and economic efficiency is being urgently raised ; strategic consciousness has enhanced and journalistic management heads to modernization . This put forward challenges to the development of Qinghai＇s news paper medium.