西安古都文化的诗意传达与旅游发展战略初探

Poetical Conveying the Culture of Xi'an as an Ancient Capital and the Development of its Tourism

西安古都文化的诗意传达包括文字表达诗意化、视觉传达诗意化、色彩格调诗意化。应以诗意化的内涵和包装,提高西安历史文化名城地位的品位和影响,将诗意传达与旅游发展有机结合,进而推动现代城市精神的重建和旅游经济的发展。

The culture of Xi＇an as an ancient capital should be conveyed poetically. This includes a poetic way of conveying it verbally, visually and in bright gay color. By packaging this way, we can improve the position and add to the influence of Xi＇ an as a world-famous historical and cultural city, thus promoting the reeonstruction of modem city spirit and the development of tourist strategies.