浅议“大同变速箱”的名牌战略

On Brand Strategy of Datong Transmission Box

名牌战略关系到企业的生存与发展。文章从适应市场需求、参与市场竞争、技术进步、管理优化、市场营销、人才战略六方面介绍了大同齿轮集团实施名牌战略的有效途径。

Brand strategy relates to existence and development of enterprises. This paper introdnces effective ways from six aspects： of Datong Gear Group in implementing brand strategy adaptation to market requirements, participation in market competition, technical progress, management improvement, marketing and talent strategy.