北川小寨子沟景区旅游开发现状及发展对策

Current Situation and Countermeasures of Tourism development in Xiaozhaizigou Scenic Area in Beichuan County

小寨子沟是北川最具知名度和发展前景的旅游景区之一。近年来,出现了一些制约景区发展的问题,表现在旅游形象定位变异、区外旅游交通不畅、旅游产品单一、民族特色退化、服务意识差和管理混乱等方面。这些问题的根源在于小寨子沟各羌寨各自为政的经营方式。实行景区统一规划和管理,打造"最原始的羌族部落"的旅游形象、开发多种旅游产品、改善区内外交通等才能解决上述问题。在政府的调控下,景区经营主体可由有实力的企业担当。

Xiaozhaizigou is one of the most well known scenic areas with promising future in the Beichuan County. In recent years, there were some problems that blocked its further development, including constant changes of its tourism images, traffic inconvenience, singleness of tourism product, degradation of national characteristic and poor service and management and so on. The authors founded that such problems were brought by the fact that Qiang villages in Xiaozhaizigou did the business in their own ways. Thus the authors put forward some constructive suggestion about how to maintain a sustainable development for the tourism there, including united tourism planning, building the image of ＂the Most Primitive Qiang Tribe＂, developing different kinds of tourism product, and improving the transportation system. The authors also think that the operation of tourism business there should be conducted by powerful enterprises under the guidance of government.