3Swait, Joffre, Erdem. The effects of temporal consistency of sales promotions and availability on consumer choice behavior. Journal of Business Research,2002,39(3).
1Thibaut JohnW,HaroldH Kelley. The Social Psychology of Group[M].New York,1959.
2Tsiros、Michael,Vikas Mittal Regret. A Model of its Antecedents and Consequences in Consumer Decision Marketing[J].Journal of Consumer Research,2002.
3Tsiros Michael. Effect of Regret on Post-choice Valuation:The Case of More than two Alternatives[J].Organizational Behavior and Human DecisionProcess,1998.