“陌生化”理论视角下的新闻同质化探析

"Unfamiliar" Theory of the News Homogeneity Analysis

目前各大媒体的新闻同质化现象十分严重,新闻的品味和质量日益下降,其内容愈加庸俗、无聊。新闻同质化导致了资源的浪费,并使受众对媒体的忠诚度和信任度下降,也使一部分人对媒体报道的相关内容产生了逆反心理。因此,应从传播者对新闻报道的手段和策略方面,用"陌生化"理论来破解新闻同质化的困境。

News homogeneity phenomena is very serious in many medias at present, the taste and quality of the news have dropped day by day, the content is also more vulgar and boring. News homogeneity has caused the wasting of resources, it make some audiences drop the loyalty and trust of the media, make some people produce antagonistic psychology to media and those relevant contents of report too. Facing these phenomena, we should solve the homogeneity problem of the news from reporter＇s means and tactics with unfamiliar theory.