分工、交易费用与内部市场化管理——一个新古典分析框架

Division,Transaction Cost and Intra-marketing Management——A Neoclassical Framework

信息时代,现代企业的外部环境发生了很大的变化,企业内部市场化管理的兴起要求在理论上予以说明。通过考察现代企业理论关于企业与市场关系的各种观点,我们从交易费用入手建立了一个能够包容替代、互补、互嵌关系的新古典分析框架,从而说明企业内部市场化管理的界限,指出只要企业与市场的某种结合形式能够表现出更高的相对效率时,企业内部市场化的管理方式就会被采用。

In the era of information, the external environment of enterprises has changed greatly. The rise of intra -marketing management of enterprises needs a theoretical explanation. Through studying different viewpoints of modem enterprise theories about the relationship between the enterprise and the market, this paper establishes a neoclassical framework covering substitution, complementation and embedment from the angle of transaction cost, indicating the limits of intra-marketing management of enterprises, pointing out as long as the integration between the enterprise and the market proves relatively high efficient, the intra -marketing management of enterprises will be adopted.