论营销学引入商业建筑设计的必要性

Discussion on the necessarily of marketing introducing commercial building design

针对营销学引入商业建筑设计的必要性,探讨了营销学如何为商业建筑设计提供理论支持,从设计者、消费者、开发商等层面分析了营销学完善商业建筑设计的全过程,最后指出营销学与商业建筑设计的相互结合是建立在实践与理论需要之上的。

Aiming at the necessarily of marketing introducing commercial building design, how to provide theoretical support for commercial building design of marketing was discussed, the whole process of marketing perfecting commercial building design was analyzed from designer,consumer and developer. At last, it pointed out that the mutual combination between marketing and commercial building design is built at the foundation of practice and theoretical requirement.