浅谈企业的营销能力

A Brief Discussion of the Marketing for the Enterprises

本文根据企业的实践，阐述了企业应在提高把握市场信息能力、建立营销体系、队伍建设、加强服务等方向强化企业的营销能力。

This paper discusses on the basis of the practice of the enterprises the necessity of enhancing the marketing ability of an enterprise through collecting and handling the marketing information, through establishing a marketing system, strengthening the marketing personnel and perfecting the service.