“新农村建设”广告介入

The Advertising Intervention to "The Construction of New countryside"

由政府策划的"新农村建设"为中国广告带来了无限机遇,中国广告在这样的机遇面前应该把握政府的宏观政策,在为社会主义新农村建设服务的过程中,依托政府政策实现广告利益诉求。本文主要分析在"新农村建设"机遇面前广告结合政府政策介入农村市场策略,为广告业进驻广大农村市场提供理论参照。

＂The construction of new countryside＂, planned by the government, brings unlimited opportunities for the advertising of China. Facing to these opportunities, we should grasp the government＇s macro-policy. In the process of the construction of new socialist countryside, to achieve your interest demands relying on government policies. This article of advertising intervention rural market strategy with government policy facing to the ＂new rural construction＂ ,which provide theory reference for the advertising intervention rural market.