大庆湿地旅游供应链模式初探

Preliminary Research on the Model of Tourism Supply-Chain of Marsh in Daqing

目前市场经济的竞争已经不再是单个企业间的竞争,而是供应链间的竞争,发展旅游业同样如此。大庆湿地具有极高的旅游价值,市政府加大力度开发旅游资源,在这个过程中应注重旅游供应链的建设,将初级供应商到最终用户的网链结构作为一个系统加以研究,形成旅游供应链模型。通过加强地企联合、建立区县合作机制、建立节点企业间合作机制、发展绿色旅游供应链等途径更加有效地整合旅游资源,促进旅游业的整体发展。

Competition is not only between corporations in nowadays, but also between supply -chains. The theory came to the field of tourism management. The marsh in Daqing has high tourism value, the government makes a great investment in developing the tourism resources. The construction of tourism supply - chain should be regarded during the whole period. Do research on the system containing primary supplier and the final customer, construct the model of tourism supply chain. Here are some ways to integrate the resource of tourism resources and improve the development of tourism economy： enhancing the cooperation between the government and corporations; building the cooperation mechanism between and areas and between node corporations; developing the green tourism supply -chain.