摘要
文章尖锐提出,要创造中国特色的CI,就不能忽视目前我国企业在形象策划上所存在的问题。
This article sharply points out that in order to create the Corporate Image with Chinese characteristics, the present problems existing in the image scheming of Chinese enterprises should never be neglected.
出处
《上海轻工业》
1997年第4期18-20,共3页
Shanghai Light Industry
关键词
企业形象
CI策划
形象策化
Corporate image Scheming Existing problems