论和谐营销系统的构建

On the construction of harmonious marketing system

文章运用系统科学的方法,研究了和谐营销系统各子系统的和谐要素,得出明确和谐营销系统各子系统的责任是构建和谐营销系统的基础、制度的完善是构建和谐营销系统的保障与难点、企业创新是构建和谐营销系统的保证的结论。

The present paper analyzes the factors that contribute to the sub-system of the harmonious marketing system by applying systematic science and concludes that the clear responsibility carried out by each sub-system constitutes the foundation of the harmonious marketing system and in construction of such system, its pre-requisite and barriers lie in establishing adequate regulations and rules and the creativity of the enterprise is the guarantee of the harmonious marketing system.