山西省入境旅游客源市场分析及开发战略

Analysis on the Tourist Market of Inbound Tourism of Shanxi Province and Development Strategies

随着旅游业的迅速发展,旅游市场的研究在旅游业中的地位与作用越来越重要。对山西省入境旅游客源市场的时间、空间和消费结构及平均亲景度进行了分析,并提出了山西省入境旅游客源目标市场及其开拓对策。

Along with the rapid development of tourist industry, the research on tourist market is more and more important in the tourist industry. This paper analyzes the time structure, spatial structure, consumption structure, and average scenery spot intimacy of tourist market of inbound tourism in Shanxi Province, and puts forward Shanxi＇s target market of inbound tourism and its development countermeasures.