摘要
随着信息产业的不断发展,媒体竞争的日益激烈,县级电视台的生存和发展面临着严峻考验。因此,县级电视台要发展,就必须坚持"三贴近"原则,充分利用本土文化资源,努力做到自办节目的本土化、特色化。
With the constant development of information industry and the furious medium competition, the surviral and development of the county level TV is facing serious test. Therefore, in order to develop, the county level TV should make full use of the local resources, do its best to make its programs localized and characterized.
出处
《黄河科技大学学报》
2008年第5期103-104,共2页
Journal of Huanghe S&T University
关键词
县级电视台
栏日
本土化
特色化
County level TV
column
localization
characterized
