“捐款门”事件及其启示——一个基于强互惠理论的经济学分析

＂Donation-gate＂ case and Its＇ enlightenment --An economic analysis based on strong reciprocity theory

对抗震救灾引发的“捐款门”事件进行经济学分析，不仅具有重大和长远的社会意义，而且还有重要的理论价值。基于美国桑塔费（Santa Fe）学派经济学家所提出的强互惠理论，本文指出引发“捐款门”事件的民众行为是一种具有强互惠特征的纯粹利他惩罚行为，而这种行为是人类合作演化的结果，并且，人群中强互惠者的比例与实施利他惩罚的费用成反比。在此基础上，本文发现，在“捐款门”事件中，社会文化环境和互联网等工具为降低利他惩罚费用创造了条件。

The economic analysis on ＂Donation-gate＂ is a valuable topic. Based strong reciprocity theory, which has been advanced by economists of America Santa Fe School, this paper points out that the behavior, which caused ＂Donation-gate＂, is a pure altruistic punishment behavior with strong reciprocity character, and this altruistic behavior is the result of human evolution. Besides, the proportion of strong reciprocators among people bears an inverse relation to the cost of implementing altruistic punishment. On the basis of that, this paper think out that social culture environment and such tools as Internet both create essential conditions to reduce the cost of implementing altruistic punishment in the process of ＂Donation-gate＂.