我国旅游休闲市场秩序失灵与规制

The Malfunction and Regulation of China's Travel and Leisure Market

改革开放以来我国的旅游休闲逐渐走向商业化、市场化,政府力图通过竞争使休闲旅游的供给能力提升。但这种改变所带来的后果是无序竞争、社会道德机制失衡和高额休闲费用。运用经济学基本原理对旅游休闲领域的"市场失灵"的主要原因进行了分析,提出校正旅游休闲领域中的市场失灵问题单靠市场机制这只看不见的手是远远不够的,还必须依靠政府对旅游休闲进行有效的规制。

Since the economic reform in 1978, our domestic travel and leisure industry keeps getting more commercialized and marketized. The government is looking forward to a boost in the supply capability of this industry because of the competitive nature of the marketization. However, this change in the industry has introduced several side effects - disordered competition, moral hazard of the society, and the roaring expense of leisure activities. Based upon the fundamental mechanisms in economics, this essay analyzes the major reasons of the ＂market malfunction＂ phenomenon in the travel and leisure industry, points out that ＂the invisible hand＂ by itself is far from a resolution to this problem, and further proposes that the resolution lie in the hand of effective governmental regulation.