浙江省旅游产业区域结构优化研究

Analysis of present situation and optimization about tourism regional structure in Zhejiang

旅游产业区域结构状况,关系到地区旅游经济优势的发挥和总体协调发展;根据浙江省旅游产业区域结构具有旅游资源地区分布不均、区域旅游发展水平差距较大、旅游设施的空间分布不均等现状特点,提出了建设旅游中心地体系带动区域旅游发展、创新品牌建设提升旅游产品对游客的吸引力、创新区域旅游合作增强区域合力和影响力等优化浙江省旅游产业区域结构对策与措施。

Tourism structural conditions are related to the full development of the regional economical advantages, including the coordinated development of tourism economy as a whole. This article analyses the present situation of Zhejiang province＇ tourism： the uneven geographical distribution of tourism resources, the gap between the levels of development of regional tourism, and the unbalanced special distribution of tourist facilities, in order to promote regional tourism development, we propose the construction of a tourist centre and system through innovative brand-building to enhance tourism products and to appeal more tourists. Measures should be taken to improve Zhejiang province＂ tourism industry, such as reform the regional tourism cooperation, enhance the regional efforts and influence of the tourism industry of Zhejiang province.