中国名山旅游资源个性特征挖掘与“景区名片”打造

The research on the personality characteristics about famous mountain tourism resource in China and to building visiting card

名山旅游资源在现代旅游发展中起着极其重要的作用,名山旅游资源个性特征挖掘与"景区名片"打造,是增加名山旅游地的识别度、稳定客源市场、提升竞争力的有效途径;针对旅游者动机和旅游决策因子变化,在挖掘名山旅游资源个性特征,提炼名山旅游资源核心特征、关注区域知名因素、地方特色、市场变化基础上建立名山旅游区景区名片,是打造合理名山旅游地名片的有效措施。

Famous mountain tourism resource has played an important role in the development of the tourism industry of our country. To study the personality Characteristics about Famous Mountain tourism resource in China and to building visiting card is effective method to rising recognition capability and stabilization tourism market increasing competitive power of famous mountain scenic spots. Under thinking of the tourism motivation and decision factors of tourist and extraction key characteristics , pay attention to famous factors and characteristics of scenic spots and change of tourism market is an effective method to building visiting card of famous mountain scenic spots.