不完全信息下的货主企业与第三方物流企业的博弈分析

Game Analysis of Cargo Owner Enterprise and Third Party Logistics Enterprise Based on Incomplete Information

货主企业与第三方物流企业之间的关系是一种典型的委托-代理关系。由于双方之间的信息不对称、信息扭曲以及市场环境变化的不确定性,导致在物流外包过程中产生了"道德风险"问题。在不完全信息下构建一个货主企业和第三方物流企业的博弈模型,并对其纳什均衡解进行深入分析,以此提出货主企业规避道德风险的策略。

The relationship between cargo owner enterprise and third party logistics enterprise is a typical principal -agent one. Due to the information asymmetry, information distortion and uncertainty in marketplace, there is a problem of moral hazard in the process of logistics outsourcing. Based on incomplete information, a game modle of cargo owner enterprise and third party logistics enterprise was established, and its Nash equilibrium solution was further analysized, and strategies to solve the problem of moral hazard were given.