奥运主场馆周边商业网点的规划设计

Structure Layout in Planning the Mini Supermarkets around the Olympics Main Venues

针对2008年北京奥运会周边商业网点的规划设计问题,在对问卷调查数据进行处理的基础上,得到了观众的购物欲望及商区的人流量分布,建立起满足购物欲望、分布均衡和商业盈利三大要求的非线性整数规划模型,最终得到了较为理想的优化设计结果。

This paper aima to solve how to lay out the Mini Supermarkets around the Olympics main venues. Based on the analyzing of the questionnaire survey, the shopping desire of spectators and the distribution of the people in each district of 20 traders are obtained, then a nonlinear integer programming model is proposed to meet three basic requirements ： meeting the shopping desire of spectators, distribution balance and benefiting the enterprises. At last, the better results, which accord with the fact, about how to lay out the Mini Supermarkets in each district of traders, are obtained.