摘要
这些较早就以品牌闻名于世的企业正经历2004年以来最严峻的生死考验,尽管面临的困境各有不同,但他们的失败。
Jiang Libao,Sun God,Fei Yue,all these enterprises renowned worldwide for their brands years ago are being confronted with a life-or-death ordeal since 2004.Various as problems they are faced with,the failure,frustration and confusion can not solely be put down to the management mindset of their leaders.
出处
《法人》
2008年第7期44-46,96,共3页
Faren Magazine
