记者博客的传播优势与发展思路

On the Dissemination Advantages and Development Planning of the Journalist Blog

由于博客自身的独特魅力以及它所寄生的母体——互联网的大众传播性,在不长的时间里博客得以蓬勃发展起来。记者博客的出现与发展是博客创造的传播奇迹之一。记者博客融合了博客与传统媒体的优点,具有三大传播优势:拓展记者获取新闻信息的渠道;通过互动,将信息的"叠加"效应和媒体的"放大"效应有效地结合;与媒体联动,提高和放大新闻的传播效应。记者博客欲承担传统媒体延伸的责任并得以良性发展,必须注意以下问题:一是记者应将开设博客看作是本职工作的有机组成部分;二是确保博客新闻内容的真实性;三是力求与读者有效互动,努力凸显其个性。

With the peculiar charm of Blog itself and the mass nature of the Internet, within a short period of time, Blog has been in vigorous development. Journalistblog is just one of the dissemination miracles that Blog has created. Joumalistblog has three big propagation advantage： developing the channel stretching a reporter gaining news information, moving by each other, joumalistblog can connect information ＂superimposition＂ effect and media ＂enlargement＂ effect effectively, with medium gear, improving and enlarge the news propagation effect. The development thinking of joumalistblog is mainly as follows： The reporter should look upon journalistblog as be journalist＇s organic ingredient, ensure the authenticity of blog news content, make every effort to have an effect to move mutually and highlights the individuality diligently