会展旅游在中国的发展之路

The Road for MICE Development in China

会展业与旅游业的迅速发展,催生会展旅游这一新的旅游形式。随着我国社会、经济的大发展,会展旅游的市场空间将越来越大,对国民经济的作用将越来越重要。因此必须为会展旅游探索一条适合在我国发展的道路。

The development of conference and exhibition industry and tourism industry creates a new traveling form —— MICE （Meetings, Incentives, Conventions and Exhibitions） . Along with the great development of our society and economy, the market space of MICE will get larger and larger and it will play a more important role in nation＇s economy. We must explore a suitable road for MICE development in our country.