实践环节在市场营销专业教学中的应用

Strengthening Practice in Marketing Major Teaching

随着社会对市场营销专业人才的知识结构能力和素质要求的不断提高,市场营销专业实践教学的地位和作用越来越突出。在分析当前市场营销专业实践教学存在的主要问题的基础之上,提出在市场营销专业教学中加强实践环节应用的建议。

With the increasing demand for the knowledge structure and the quality ot the marketing personnel, practice teaching plays an increasingly important role on marketing major. Based on the analysis of the main problems in the current marketing major practice teaching, suggestions of strengthening practice in the major are provided.