生活用纸消费量的预测研究

A study on the prediction in consumption of household tissue papers

进行生活用纸的消费量预测研究,把握市场动态,了解消费影响因素及消费需求,可以对造纸及相关企业的生产、销售甚至企业发展的方向起到导向性的作用,这对造纸及其相关企业来说具有很大的参考价值。本文应用SPSS软件的回归分析等方法,从定量角度对影响我国生活用纸消费量的因素加以分析,使预测更加准确,更具科学性。

The predictive study of the consumption of household tissue papers, grasping of market trend and understanding of influencing factors on consumption and consumer demand can be guidance to the direction of the production, marketing and even enterprise development of paper and relevant enterprises and has a great reference value for paper and relevant enterprises. An analysis was made on the factors influencing the consumption of household tissue papers in China from the quantative perspective with such methods as regression analysis in SPSS so that the prediction is more accurate and scientific.