摘要
本文通过博弈论中的冯.诺依曼理论,对客户在异常情况下的行为选择进行了分析,为进一步研究如何引导客户进行理性选择作出了理论分析。根据分析结果实施优化后,效果达到预期要求。
This article analyzes users＇ behavior through game theory and yon Neumann-Morgenstern theory describes theoretical research on how to guide user and make them choose a more rational behavior Optimize effects based on previous research was the same to expected result.
出处
《电信工程技术与标准化》
2008年第9期22-25,共4页
Telecom Engineering Technics and Standardization
关键词
客户感知导向
信息满意
充值卡
博弈论
冯.诺依曼理论
customer perception-oriented, information satisfaction, charge card, game theory, von Neumann theory
