公司社会责任与价值创造:基于社会调查的数据分析

Corporate Social Responsibility and Performance:An Empirical Study in China

本文基于社会调查的数据将公司社会责任界定为客户利益、员工保健、社区发展、环境保护、内部治理、产品质量和员工发展七个方面,这些公司社会责任的履行将受到公司所有制性质、企业寿命、企业规模、企业所处的行业等因素的影响。公司社会责任作为一个综合性指标,它对企业的财务绩效和社会效应都具有显著的作用,尤其是对社会效应的贡献更加明显。公司社会责任的不同因子对企业价值创造的贡献程度存在较大的差异性,贡献最大的主要是环境保护、客户利益、员工保健、内部治理、员工发展,并且这些社会责任因子的作用主要的是体现在企业的非财务价值方面,而不是财务价值的创造。

Based on the social investigation in China, this paper measures the corporate social responsibility（CSR） by using seven factors which includes customer benefits, employee hygiene, community development, environment protection, inner governance, product quality and employee development. The CSR is effeeted by the ownership structure, firm＇s lifetime, firm＇s scale and the industry. This paper finds that the corporate social responsibility can enhance the firm＇s performance, especially it has more significant effects on the social efficacy. Among the seven factors of CSR, they have different effects on the performance, the main ones are environment protection, customer benefits, employee hygiene, inner governance and employee development and they all contribute to social efficacy more to financial performance.