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基于B2C电子商务环境下有形商品的动态定价策略 被引量:3

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摘要 产品定价是企业最重要的决策之一。随着电子商务的兴起,网上商品的销售价格不再是固定不变,动态定价已经成为网络驱动的新经济特征之一。本文提出了基于B2C电子商务环境下有形商品的动态定价策略:(1)基于时基定价策略;(2)基于市场细分与限量配给策略;(3)基于动态推销策略;(4)基于三种动态定价的综合运用。
出处 《商场现代化》 北大核心 2008年第28期35-36,共2页
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