学术图书馆的形象营销

Image Marketing in Academic Libraries

结合经济学原理,从学术机构内部和外部两个方面来探讨学术图书馆的形象营销策略和手段。希望学术图书馆用资源和服务能将那些不再愿意使用图书馆的用户吸引回来,同时也为其自身发展赢得更广阔的空间。

Joint with the economic theory, this paper will discuss the image marketing strategy in academic libraries from the interior and exterior. It＇s hoped that users who have stopped using the library must be won back and academic libraries will get a bigger development space.