“粉丝团”的转喻和隐喻滑变

The Metonymy and Metaphor Slippage of "Fans"

作为传统修辞学的基本方面,转喻和隐喻不仅是一种语言现象,也是一种认知现象。随着认知学科和认知语言学的兴起,在语言的使用过程中,转喻和隐喻思维的运用也越来越普遍。从转喻和隐喻思维角度分析形形色色的"粉丝团"名称,从词语的认知工具——相邻/相似关系把握"粉丝团"等社会流行语的认知理论基础并探讨这类社会流行用语的语用价值、存在依据及其发展趋势。

As the two fundamental aspects of traditional rhetoric, metonymy and metaphor are language phenomena as well as cognitive ones. With the rising of cognitive subject, especially the cognitive linguistics, in the process of language using, metonymy.and metaphor thinking operations are adopted at large. This thesis explores ＂fans＂ names from the perspective of these two cognitive tools based on proximity and similarity, for the purpose of better understanding of pragmatic values and their cognitive bases. And also surveys the reason for their existing as well as the trend of development of the societal pragmaties.