奥运会与主办国保险产业发展的研究

On Olympic Games and Development of Host Countries Insurance Industry

奥运经济作为一种注意力经济,在促进主办国宏观经济发展的同时,也为与奥运经济关联度极大的保险业带来长期有效的保险需求。随着奥运保险投入的加大,主办国保险业的产出效益也水涨船高。中国保险业应该充分认识到奥运经济对保险投入产出的巨大影响,紧紧抓住2008年北京奥运经济商机,不断提高保险行业的长远发展。

As a kind of attention economy, Olympic economy can not only boost the development of host country＇s macro economy but also bring long-term and effective insurance demand which is closely related to Olympic economy. With the increase of Olympic insurance input, the host country＇s insurance industry output is accordingly augmented. Therefore, Chinese insurance industry should fully realize the tremendous impact of Olympic economy on the input and output of insurance industry and hold fast to business opportunities of 2008 Beijing Olympic Games to promote the long-term development of insurance industry.