教育培训营销策略探析

Marketing strategy of education training

在知识经济时代,大力发展我国教育培训事业已是大势所趋。运用现代营销学7ps理论结合中国教育培训的现状,提出了我国教育培训营销的有效策略,旨在为教育培训机构走向市场、进行有效运营提供参考。

The development of education training in China is inevitable in the knowledge-based economic era. On the basis of 7ps theory of the modern marketing and the current situation of the teaching training in China, the paper proposes effective measures of the education training marketing in China to provide references for the its organizations to adapt to the market and environment and operate effectively.