摘要
网络销售方式是伴随互联网的发展而进入销售行业的,它以其巨大的优势扮演着电子商务中的重要角色。当然,其在发展过程中也存在着诸多阻碍因素,我们须认真分析,结合我国实际,从基础设施建设、法律法规的完善、购物观念的引导、支付手段的优化等环节入手,从而确保网络销售的健康发展。
Online sales have entered the merchandising business as the development of the internet and they are playing an important role in the e-commerce. Of course,there are several factors which keep online sales from developing, we must carefully analyze the causes then, pay attention to infrastructure construction, perfection of laws, introduction of shopping idea and optimization of medium of payment, according to practical situation so as to ensure sound development of online sales.
出处
《经济研究导刊》
2008年第12期234-236,共3页
Economic Research Guide
关键词
网络销售
影响因素
对策
online sales
factors
countermeasures