浅论产品品牌延伸的管理策略

Discussion on the management strategies of product brand extension

针对如何打造一流品牌并使之具备长久生命力的问题,对产品的发展历程进行了研究,从品牌延伸的角度分析了避免误区产生的三要素,指出要打造一流品牌,应重新认识品牌的概念,增强品牌的危机管理意识,充分发挥媒体作用。

Aiming at the problem of how to build the top-ranking brand and make it has long vitality, it researches the develop course of the products, analyses the three factors of avoiding the error from brand extension, and points out that it should recognize the conception of brand again, enhance the crisis management consciousness of the brand and display the action of media fully if it wanted to build the top-ranking brand.