基于“SCP”框架的中国足球产业发展研究

A Research on China's Football Industry Based on SCP

随着中国足球职业化的发展,中国足球产业蕴含着巨大的发展潜力,但目前的现状不容乐观。以产业组织理论中哈佛学派的"SCP"范式为基本分析框架,分析我国足球产业的市场结构、行为与绩效,指出目前我国足球产业存在的问题,并提出相应的对策。

With the development of Chinese football professionalism, the development of Chinese football industry holds huge potential, but the current fact is not optimistic. Analyzes the market structure, conducts and performance of our national football industry by the SCP method of Harvard School. Also points out the problem existing in the industry and gives out the review correspondently.