期刊文献+

网络环境下企业电子服务策略探究 被引量:1

下载PDF
导出
摘要 网络经济时代的来临,不论是新兴网络公司,还是传统企业,均积极在网上建站设点开展业务。基于网络技术的电子服务,直接影响到企业的发展战略和竞争优势。本文从网络的视角观察到顾客需求的转变,提出企业开展电子服务的策略。
作者 王丽丽
出处 《江苏商论》 北大核心 2008年第9期35-37,共3页 Jiangsu Commercial Forum
  • 相关文献

参考文献4

二级参考文献15

  • 1Parasuraman A., Zeithaml V.A., Berry L.L.A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing,1985;49(3).
  • 2Zeithaml V.A., Parasuraman A., Malhotra A.A Conceptual Model for Understanding e-Service Quality: Implications for Future Research and Managerial Practice.Working Paper, Marketing Science Institute,2000.
  • 3Loiacono, E., R. Watson, D. Goodhue.WebQualTM : A Web Site Quality Instrument.American Marketing Association: Winter Marketing Educators' Conference, Austin, Texas,2002.
  • 4Wolfinbarger, M., M. C. Gilly.eTailQ: Dimensionalizing , Measuring and Predicting eTail Quality.Journal of Retailing,2003;(79).
  • 5Zeithaml V.A., Parasuraman A., Malhotra A.E-service Quality: Definition, Dimensions and Conceptual Model, Marketing Science Institute,2000.
  • 6Kaynama, S.A proposal to Assess the Service Quality of Online Travel Agencies;An Exploratory Study.Journal of Professional Services Management,2000;21(1).
  • 7Rosen L. D..Karwan K.R..Prioritizing the Dimensions of Service Quality:An Empirical Investigation and Strategic Assessment.International Journal of Service Industry Management,1994;5(4).
  • 8Field J.M., Heim G.R, Sinha K. K.:Managing Quality in the E-service System :Development and Application of a Process Model, working paper, Carroll School of Management,2002.
  • 9Jessica Santos.E-Service Quality:a Model of Virtual Service Quality Dimensions Managing Service Quality;13(3).
  • 10Dr.Zhilin Yang,Minjoon Jun.Consumer Perception of E-Service Quality:From Internet Purchaser and Nonpurchaser.Journal of Business Strategies,2002:19-41.

共引文献20

同被引文献1

引证文献1

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部