体验营销——拓展农村市场新利器

Experience Marketing——A New Means to Develop the Rural Markets

在产品和服务日趋同质的情况下,许多企业开始逐渐意识到企业的竞争优势并非只是来自于产品创新、营销组合或价格竞争等策略,也在于给予顾客有价值的体验。体验营销应运而生并展现出巨大优势。目前已有大量企业在具体实施过程中运用了这一策略并取得了可观的利润。在城市推广运用的同时,部分企业也注意到我国近年来农村市场展现出的巨大发展潜力和旺盛的需求,它们开始尝试着将体验营销延伸到农村市场。

Under the circumstances that the products and services offered by enterprises becomes gradually homogeneous, many enterprises gradually begin to realize that the competitive edge does not only come from the product development, marketing mix or price competition , but also come from giving consumers valuable experience. Experience-oriented marketing comes into being and shows a great advantage. At present, a large number of enterprises have carried this strategy into implementation and have got considerable profit. At the same time with application and extension in cities, some enterprises also notice that China＇s rural market in recent years show the tremendous development potential and strong demand. So the enterprises began to try to extend experience marketing to rural market.