基于风险感知的创业决策研究

Research on Entrepreneurial Decision Based on the Risk Perception

以风险感知为主线,讨论了认知偏差、风险倾向、创业自我效能等因素在创业决策中的作用。风险感知一方面容易受到个人认知偏差、风险倾向的影响,另一方面也直接作用于创业决策;此外,个人的风险倾向和创业自我效能也对个人最终的创业决策产生影响。

This paper discusses the role of cognitive bias, risk propensity and entrepreneurial self - efficacy in the process of entrepreneurial decision - making by using risk perception as the main line. Risk perception is influenced by cognitive bias and risk propensity, which have a direct impact on entrepreneurial decision. Furthermore, risk propensity and entrepreneurial self- efficacy have an effect on entrepreneurial decision.