区域品牌建设初探

Regionail Trademark Construction Pre-test

随着经济的高速发展,区域与区域之间的竞争已经成为市场竞争中的一种非常重要的竞争方式。区域经济的活力很大程度上来自于富有特色的区域品牌。区域品牌建设是区域经济发展中必须重视的一个方面,区域品牌建设主要体现在以下几个方面:树立区域经营理念;区域品牌形象与定位的培育;区域品牌传播与区域品牌维护等。

Along with economic high speed development, the competition between area and area has become a kind of very important competitive way in market competition. The vigour of regional economy comes from greatly in the regional trademark of rich characteristic. Regional trademark construction is a aspect in regional economic development that must pay attention to , regional trademark construction embodies mainly, is in some following aspects： Set up regional operation concept; Regional trademark image and location cultivate; Regional trademark spread and regional trademark are defended and so on.