对客车企业品牌经营体系建设的思考

Thought and Consideration on Brand Building and Operating of Bus and Coach Industry

随着中国客车市场的不断完善，产品和服务逐渐趋于同质，品牌成为企业构建差异化竞争优势的利器。品牌不仅是一种理念，更是一种企业的经营模式，品牌成功首先是品牌经营模式的成功。

As for more and more mature of China＇s bus and coach market development, similarity of products and services has been even apparent, which had distinguished brand building from other competitive strengths in their efforts to build differentiation of advantages. In this case, success in brand building is the result of the brand operating model. The article explained what brand operating system is, and introduced two aspects on how to successfully build a brand operating system among the China＇s bus and coach industry.