基于顾客价值的湖北省旅游定价策略研究

Research on Tourism price strategy of HuBei province based on customer value

湖北省旅游资源丰富,但旅游行业的发展仍存在不少问题,本文分析了旅游产品定价应先由顾客需求决定旅游产品构成,再根据产品性价比制定出顾客可接受的价格,并采用差异化、感受价值和积木结构等定价创新工具,提出了基于顾客价值的湖北省旅游价格组合策略。

Hubei Province, rich in tourism resources, tourism industry still plagued with problems, this article analyzes the pricing of tourism products should be decided by customer demand for tourism products constitute, in accordance with customers to develop cost-effective products acceptable price, And the use of the difference, feel the value of the structure of the building blocks and innovative tools such as pricing, based on the value of the customer＇s Hubei Province Tourism combination of price strategy.