苏州市私人汽车消费者购买行为研究

Research of the Personal Car-purchase Behavior of the Consumers in Suzhou

近年来苏州市私家车发展迅猛。消费者除考虑汽车的车型、价格、安全性、油耗等因素外,购买行为还会受到如文化因素、社会因素、个人因素等方面的影响。汽车经销企业要制定相应的市场营销策略,满足消费者的需求,实现企业与消费者的共赢。

Private ears have developed rapidly in resent years in Suzhou. Customers＇ purchase of cars is not only determined by factors like car model, price, safety, consumption of oil, but also influenced by cultural background, social background, and personal preference, etc. Car sellers had better work out corresponding marketing strategies so as to satisfy customers＇ needs and achieve the win-win deal between the car sellers and the customers.