对高职电子商务专业定位的再思考

A Second Thought on Localization of E-commerce Majors in Higher Vocational College

高职电子商务专业培养目标定位模糊,已成为制约电子商务专业发展的最根本问题。分析了电子商务专业的产生背景与高职电子商务专业培养目标的定位存在的问题,提出了高职电子商务专业培养目标的定位及核心课程的设置。

The orientation of the training goal for e-commerce majors in vocational colleges is fuzzy, which has become the basic restriction of electronic commerce career development. After analyzing the origin of the electronic commerce and the problems in the orientation of training goal for e-commerce majors, the paper proposes the orientation of training goal for e-commerce majors and the core curriculum establishment.