网络广告的民俗色彩

Folk Elements in Internet Advertising

网络信息传播范围广泛,有着其他传播媒体无法比拟的优越性,网络越来越受到广告制作者和商家的青睐。在网络广告中融入民俗元素,无疑可以使熟悉这些民俗元素的广告受众感到亲切自然,使不熟悉这些民俗元素的受众获得一种全新的审美体验,满足他们求新、求异的心理需求。更重要的是融入民俗元素的网络广告,强化广告的文化底蕴,增加所宣传商品和服务的文化附加值。

The internet information has a wide range of dissemination, which other media can not match. Producers and merchants are becoming more and more interested in internet advertising. Adding folk elements to internet advertising can make them cordial and natural to the audience familiar with these folk elements; and give a new aesthetic experience to the audience not familiar with the elements, and Hencemeet their psychological needs like seeking novelty and unusuality. What＇s more, those advertising with folk elements can strengthen advertising cultural heritage, increase cultural value to the goods and services displayed in adverts.