义乌企业网站英译常见错误及改进对策

A Survey on Common Mistakes and Their Countermeasures in the English Translation of Official Websites of Yiwu Companies

企业官方网站是其对外宣传的一个重要窗口，网站英文版对宣传企业形象起着重要的作用。以外向型经济较突出的义乌市2006中国小商品城最具影响力经营品牌50强中的义乌企业网站英文翻译为例，发现各网站均不同程度存在乱译、误译和术语名称不统一、目的不明确或效果与目的不一致等问题。企业及相关部门应尽快规范企业网站英文翻译，以期更好地发挥英文网站的信息传达效应。

Official websites play important roles in the publicity of the companies, the English version of which is especially effective since it facilitates the overseas - targeted publicity. Based on the randomly - selected materials of English versions of 13 official websites in Yiwu, we find that misspellings, mis - punctua- tion as well as mistranslafions occur a lot and the quality of the translations is far from satisfaction. In view of this, certain countermeasures as well as joint efforts should be employed from different walks of life.