基于服务价值链的市场研究

Marketing Research Based on Service Value Chain

服务价值链理论认为,员工的满意度、忠诚度是企业绩效的根本保证。当前,我国保险企业员工管理存在员工忠诚度低、满意度低的关键问题。保险企业必须建立起以服务价值链为核心的员工管理制度,实施员工满意发展策略,实现从员工满意到员工忠诚。

The service value chain theory believed that staff＇s degree of satisfaction and the loyalty are the enterprise achievements basic guarantees. Presently, our country insurance enterprise staffs management have the staff loyalty lowly, the satisfactory low key question. The safe enterprise must establish take the service value chain to manage the control system as the core staff, implements the staffto satisfy the development strategy, realizes satisfaction from the staff to the staff is loyal.