电子商务中的信息不对称及其信用风险博弈分析

Analysis on Information Asymmetry in Electronic Commerce and Its Gambling for the Credit Risk

电子商务是建立在计算机网络基础上的商务经济活动,它比传统商务活动更加依赖健全的信用体系。本文首先分析了电子商务发展中的信用不对称问题,并进而用博弈模型分析了电子商务中的信用风险,最后提出了详细的解决对策。

Electronic commerce is established in the foundation of computer network, it relies on the perfect credit system more deeply, compared to the traditional commercial activity. This article first analyzed the information asymmetry in electronic commerce, and then used the gambling model analyzed the credit risk in electronic commerce. Finally it proposed the detailed solution.